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The event was the Ujena Bikini Jam 23 in Puerto Vallarta, Mexico, organized by one of the world’s most successful swimwear companies that have been around since 1984. Over 200 models and photographers from 10 countries competed for more than $200,000 in cash, prizes and contracts in an event that was watched by more than 10 million people.

The Ujena Bikini Jam 23 is currently held three times a year in exotic locations across the globe although they are planning on holding as many as 11 other Bikini Jams around the world by 2009. But it was the international leg in Mexico, also known as the Main Event.

Spanning 7 action-packed days and nights, the competition was fierce, but the Mexican weather ― with its searing heat, unbearable humidity and never-ending rain ― proved an even greater challenge, especially when several hurricanes circling the region threatened to destroy any photographic opportunities. But the job got done and several hundred thousand pictures were taken of the 140 beautiful competing bikini models.

Both photographers and models were challenged to deliver unforgettable images in a competition where not only their talents were on show, but even personalities were clo­sely monitored. After all entries were in, only 20 models and the 10 top photographers would make it to the finals.

An even tougher test lay ahead for the finalists where they had to compete in a judged shoot-out and had just 20 minutes to demonstrate the broadest variety and create the greatest images of the competition. After that, all they could do was wait, relax, and let the judges decide their future…

  Jim Larcher UT 12815



 

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